Our logos
Our Hunter Water logo is our core brand identity that carries our message and underpins all decisions.
All visual decisions directly reflect our brand and the history it represents. Therefore, this identity drives all branding choices such as colours, fonts and imagery.
Before applying the Hunter Water logo, please read the logo usage quick guide linked below to ensure the usage aligns with our brand guidelines.
Our Hunter Water logo
This logo represents who we are and what we do.
It's a visual identifier that's used externally and internally to represent Hunter Water.
The Hunter Water logo is to be used in all external communications.
Campaign logos
Beyond our Hunter Water logo, we have campaign logos that serve specific campaign messaging, such as water conservation.
When using a campaign logo, Hunter Water logo must also be present either as part of a lock-up or appearing somewhere on the publication or asset.
Love Water
To be used for water conservation empowerment and community engagement
At the beginning of 2018, Love Water was created by Hunter Water to empower the community to value water and engage with water conservation. It focuses on the emotional aspect of saving water.
Hunter Water Love Water lock-up
The Hunter Water Love Water lock-up was created to empower and engage our community with water conservation.
This lock-up can be used across publications and assets specifically related to water conservation, community empowerment and engagement.
Smart Water Choices
To be used for water conservation actions and behaviours
Smart Water Choices are our region’s permanent water conservation measures and help our community continue to save water for future dry periods.
Closely related to Love Water, Smart Water Choices provide the practical actions and behaviours needed for water conservation.
Respect the Throne
To be used for wastewater messaging and promoting the three Ps
Our catchy Respect the Throne campaign came to life in 2020 to communicate our wastewater operations.
It helps promote keeping the pipes clean by only flushing the three Ps - toilet paper, poo or pee.