Logo
Our logo is at the core of our visual identity and is recognised by the community.
Design toolkit
For more than 130 years, Hunter Water has contributed to the prosperity and health of the region. Our visual identity is an important part of our story.
Using Hunter Water's brand
It's important that we all understand how to use the Hunter Water brand to keep it consistent and professional, both internally and in the community. This website refresh has refined our visual identity and brought everything together on this website to make components of our brand accessible to everyone in the organisation. For further guidance and approval for using Hunter Water's brand, please contact the Communications & Engagement team.
Colours
Our primary colour palette is made up of five colours. These shades are important for brand recognition.
Graphics
Graphics add visual interest to documents and presentations. They help convey ideas and break up text.
Icons
These icons represent common themes that we communicate across the organisation.
Typography
Our font choice allows provides consistency to our tone of voice, sharing messages in a familiar style.
Photo library
We use photography and video to capture our people, our assets and our community.
Co-branding
We partner with other organisations and institutions to deliver projects in the community.
Quick guide
Learn about our visual identity at a glance with this easy two-pager.
Our values
Our values define who we are as an organisation and how we behave. We will be successful if our actions and decisions embody these five important values - trust, leading, learning, wellbeing and inclusion.
Our Corporate Strategy
Our Corporate Strategy builds on our strong track record to provide an ambitious blueprint to create a sustainable water future for all. The full strategy can be viewed on our website.